Social Media Management

Drink In Creative is a social media management and content agency based in Dublin, working with hospitality brands, consumer brands, and cultural businesses across Ireland, the UK, and internationally.

Strategies That Drive Results

We run your social media end to end: monthly planning and calendars, content creation, scheduling and publishing, community management, and reporting.

Through a clear understanding of your brand, we build digital strategies that engage and deliver measurable results, grounded in your goals, your audience, and what actually works. We blend strategy, storytelling, and creativity to create content that feels dynamic and unmistakably on-brand, treating every account with the same care a founder would.

Full Social Media Management

We run your channels day to day, making sure they’re not just active, but culturally relevant, engaging, and true to your brand. We plan what goes live, publish it at the right time, respond to your audience, and track what performs. You focus on running your business while we look after how it appears online.

Social media services include:

Monthly planning and content calendars
Scheduling and publishing
Copywriting and tone of voice definition
Account management
Performance monitoring and reporting

Digital Strategy

As a digital marketing strategy agency, we combine expertise with cultural understanding to define who your audience is, what you want them to do, and how social media can support this journey. This becomes your core marketing direction, guiding content style, cadence, and platform use. Nothing is random, every post and emoji has a purpose.

We also act as a go-to-market strategy agency for launches, helping brands introduce new products, menus, or concepts with a structured rollout rather than a single announcement.

Social Media Content Creation

Strategy gives direction, and content gives it life. We produce branded visuals, photography, video, graphics, animations, and campaign assets designed specifically for Instagram, TikTok, Facebook, LinkedIn, and YouTube. Each platform behaves differently, so each piece is created to belong there rather than simply exist there. The goal isn’t to fill a feed, but to make it feel like you.

Copywriting

To support your strategy, we develop a consistent tone of voice across all communications. We write with focus and imagination, crafting authentic, human copy that captures attention and drives action. From captions and campaign messaging to website copy and email campaigns, our words build trust and strengthen identity.

Community Management

We interact with your audience like real humans (because we are. Through thoughtful engagement and genuine connection, we build communities that last, nurturing relationships that support relevance, loyalty, and growth.

Channel Planning & Positioning

Not every platform does the same job. We plan, produce, and manage each channel with the care and direction it needs so together they form a complete ecosystem rather than a set of disconnected feeds.

Instagram for brand identity and reach
TikTok for discovery and new audiences
Facebook for community and conversation
LinkedIn for credibility and industry presence
YouTube for longer-form social storytelling

Each channel supports a different stage of the audience journey, covering awareness, engagement, trust, and retention while staying visually and tonally consistent.

Paid Media & Performance Marketing

Organic builds credibility, paid builds scale, and we treat them as one ecosystem. We plan and manage paid campaigns across TikTok, Instagram, Facebook, and Google to reach the right audience and deliver measurable results. Every placement earns its keep.

As a PPC agency Dublin brands trust, we also run Google campaigns that capture high-intent searches, helping your business appear when customers are actively looking rather than passively scrolling.

See How We help Brands Grow Through Social

Jameson HOSTS Social Media Management
We grew Jameson HOSTS from a brand page into a global bar community hub through bespoke digital strategy, 360 social media management services, and creative content production, delivering over 1.2M organic impressions and 44% follower growth in one year.

Three Cents
We transformed a cocktail competition into a long-term brand-building campaign for Three Cents, using digital marketing strategy, video production in Ireland, copywriting services, and social media management to strengthen industry recognition, build engagement and loyalty.

Jameson Black Barrel Competition
We scaled the Jameson Black Barrel Bartender Series into a global benchmark through digital strategy and social media campaign management, generating 500,000+ views and doubling yearly participation in 2025.

HOW WE WORK

Our process

Clear communication, creative thinking, and attention to detail guide every step of our process, delivering polished digital solutions tailored to your goals.

Learning

We begin with curiosity. Before we think about content ideas or platforms, we spend time understanding your brand’s past, present, and future. What you’ve done before, what you stand for now, and where you want to go next. This comprehensive approach allows us to understand what’s influenced your journey so far, and identify avenues for growth.

Strategy

We believe in the power of collaboration. Together we define tone, content pillars, cadence, and platform roles. Not every channel needs the same energy, and not every post needs the same purpose. With a fresh perspective, we develop a bulletproof guide, structured enough to guide all stakeholders, flexible enough to be reactive and evolve.

Execution

We create content, publish it, engage with your audience, and adjust in real time. Trends are useful, but only when they fit. We don’t chase everything, instead, we select what supports your identity and speaks to your audience. Because we plan ahead, we can also react quickly. Seasonal moments, opportunities, and live events become additions rather than disruptions.

Reporting

We keep communication open and honest, sharing insights that help your brand perform at its best, and evolve with clarity. We track engagement patterns, behaviour, and performance across platforms, then refine the approach so each month improves on the last. Some formats grow, others change, and some disappear entirely. Nothing stays static, including the strategy.

Why Work With Us

We manage channels with a balance of structure and spontaneity, creating content that’s dynamic and unmistakably on-brand. From planning to posting, we keep your presence consistent, your audience engaged, and your platforms performing through creativity, insight, and authentic community building. And because we genuinely care about the platforms we run, we treat them with the same attention a founder would – no typos, missed opportunities, or loose ends.

Being based in Dublin keeps us close to the local culture and conversation, but our experience spans international campaigns and audiences. Different scales, same approach: thoughtful strategy, consistent execution, and attention to detail.

View our work

Let’s Make Your Brand Unmissable

If you’re done winging it and ready to grow, let’s talk. We’ll build a social media strategy that fits your brand like it was made for it, because it is.

Get in Touch