How We Turned a Cocktail Competition into a Brand-Building Platform for Three Cents
01
The Ask
Three Cents, a premium mixer brand beloved by bartenders around the world, approached us with a challenge to stand out in a crowded market and build their position as the leading mixer in Ireland.
More than just organising a cocktail competition, they needed a digital strategy agency that could create an integrated campaign with long-term impact. The brief was clear:
Position Three Cents as the go-to brand for crafting the ultimate Paloma cocktail
Drive engagement and advocacy among bartenders
Strengthen brand storytelling and brand association beyond the competition
This required not only event execution, but a full-scale creative and digital strategy, combining video production services, professional photography, social media management, and end-to-end campaign planning.
02
The Approach
The Irish bartender community already had two long-standing national competitions, each running for more than a decade. To stand out, our digital strategy team in Dublin had to create something authentic, inspiring, and original.
The result was the Feel Creative Campaign, a concept designed to celebrate bartenders as artists and inspire them to showcase their unique creativity through cocktails.
To bring the competition to life, we provided:
Full service video production, including promotional video, social media edits, and event video production.
Digital strategy and content creation, involving creative campaign concept, brand storytelling, graphic and web design, and copywriting.
Social media management services, including organic social media strategy, content scheduling, and community engagement.
Event planning and production, running a high-impact live final and providing event photography in Dublin.
Every creative touchpoint tied back to the Feel Creative message, strengthening Three Cents’ identity as a brand that understands and celebrates its audience.
03
The Outcome
The campaign cut through the noise and generated above-expectation industry interest and entries, culminating in a high energy competition final that cemented Three Cents’ position in the market. But the Feel Creative competition wasn’t just about one night of top-class cocktails. For Three Cents, it meant stronger placement in their competitive category and long-term brand association with creativity and advocacy in the Irish bartender community.
At Drink In Creative, we don’t see ourselves as just a video production company or a social media agency, but as a full service creative partner. From digital marketing strategy services to promotional video production and brand photography, we build campaigns that merge strategy, creativity, and flawless execution.
