How We Power The Dead Rabbit’s Digital Legacy with High-Volume Social Media Content Production
01
The Ask
As the world’s most awarded pub, The Dead Rabbit demands social media content that lives up to its reputation, content that fuels its mission of championing modern-day Ireland and reshaping how Irish culture is represented in the US.
As The Dead Rabbit’s long-standing digital content partner for both New York and Austin bars, we deliver a steady stream of engaging, high-volume, high-quality social media content that:
Reflects The Dead Rabbit’s story, values, and cultural positioning
Expands reach and resonance across multiple platforms like Instagram, TikTok, YouTube, and web
Reinforces The Dead Rabbit’s role as a cultural leader, not just in hospitality, but in global storytelling
02
The Approach
To sustain The Dead Rabbit’s presence year-round, we developed a bespoke high-volume content creation strategy built to sustain the multi-pillar content system and deliver content at scale without compromising creativity or quality.
In the past year, across four meticulously planned two-week trips, our team delivered multi-location shoots, back-to-back filming schedules, and streamlined post-production workflows. Every deliverable was turned around within four weeks from filming, keeping the brand consistently present online.
Unlike staged studio shoots, our productions take place inside a working bar, often during service. This means capturing authentic moments while navigating live customers, staff operations, and the bar’s natural atmosphere. With multiple lights, microphones, and camera setups running in real time, our team balances production goals with the customer experience, ensuring visuals meet the highest standards without ever disrupting the energy of the venue.
To sustain output between shoots, we also manage a trusted global network of freelancers, ensuring a steady flow of high-quality and true to the brand social media assets.
Our services span the full ecosystem of creative content production:
Full-service video production services, including social media video production, promotional video production, and long-form brand storytelling
Professional photography services, including lifestyle, product, brand, and event photography for campaigns and evergreen digital use
Social media management support, delivering platform-optimised edits tailored to Instagram, TikTok, YouTube, and web
Digital strategy services, aligning every asset with audience insights, brand guidelines, and business goals
03
The Outcome
Beyond social media, we also produced two short documentaries with The Dead Rabbit that were recognised and awarded in numerous film festivals, reinforcing the brand’s cultural relevance beyond hospitality and cementing its role as a global storyteller.
For The Dead Rabbit, professional video production isn’t just about keeping up with digital content demands, but about building a digital legacy, one that honours their heritage, reflects their ethos, and connects with a global audience.
At Drink In Creative, we don’t just offer video production services and social media content creation. We build scalable content ecosystems that sustain brands year-round, blending efficiency with creativity, and storytelling with strategy, always focusing on long-term impact and sustainable business growth.
The results of the last year speak to both volume and impact:
200+ videos produced
1,300+ photos delivered
2M+ Reel views across two Instagram accounts
400,000+ TikTok views
50,000+ YouTube views
