How We Created High Impact Social Media Content for the New Launch for an Award-Winning Cocktail Bar
01
The Ask
Pig’s Lane, one of Ireland’s best cocktail bars in Killarney, Co. Kerry, approached us to create professional photography and social media video production to launch their new cocktail menu. They needed an efficient production that would generate high-volume high-quality assets for both the launch and long-term digital use, ensuring the rollout resonated with the broad audience online.
As a bar known for its award-winning cocktails and distinct atmosphere, their digital content needed to reflect their premium edge, capture the unique ambience of the venue, and fit seamlessly into Pig’s Lane’s established visual identity.
02
The Approach
Pig’s Lane often collaborates with different creatives, so our role as their content production agency was not to impose a style but to understand and match their unique visual identity and extend it through our services.
With a small but agile team travelling from Dublin to Killarney, we designed a two-day content shoot that balanced efficiency, quality, and creativity and covered multiple content pillars, such as cocktails, lifestyle, people, and brand storytelling. Working in a live bar environment, we adapted to Pig’s Lane’s aesthetic while identifying opportunities to add value. Every asset was crafted to match their distinct look, resonate with audiences online, and extend the bar’s reach across multiple social media platforms.
Our services spanned:
Full-service video production services, consisting of promotional, product, and brand video production
Professional photography services, including product, lifestyle, and event photography.
Social media video production, covering platform-ready edits tailored to each digital channel
Creative direction and content planning: ensuring each piece of content fit within a broader storytelling arc
03
The Outcome
Through detailed pre-production, agile execution, and streamlined post-production workflows, we delivered a versatile library of digital content ready for both campaign and evergreen use. Every asset was turned around within four weeks of the shoot, on brand, and optimised for both launch impact and long-term consistency.
The content highlighted Pig’s Lane’s new cocktail menu while also showcasing the bar’s unique atmosphere, the craft of the team, and the food pairings that complete the experience. Each piece aligned seamlessly with Pig’s Lane’s aesthetic, reinforcing their position as one of Ireland’s most distinctive cocktail bars.
At Drink In Creative, we are experts in social media content creation for hospitality brands. From professional photography and video production to digital strategy and content planning, we create scalable systems that help award-winning bars like Pig’s Lane stay impactful and consistent on social media.
From a single two-day shoot, we produced:
15 high-impact social media reels
70+ professional product and lifestyle photographs
