Jameson Hosts
How We Grew Jameson Hosts into a digital hub for the global bar community
The Ask
As one of the world’s most recognised spirits brands, Jameson knows that true brand advocacy doesn’t come from size alone, but from genuine connection. To achieve this, they approached us to grow Jameson Hosts, their dedicated global bar community platform, with the goal of strengthening their online presence and building deeper relationships with bartenders worldwide.
This required more than posting content. Jameson needed a social media and content production partner that understood the nuances of the bar industry, could translate business goals into high-quality social media content, and had the creative expertise to deliver full-service social media management for a global community at scale.
The Approach
As Jameson Hosts’ long-standing partner, we’ve delivered 360° social media management, combining strategy, creativity, and execution at every stage.
Growing Jameson Hosts into a digital hub for the global bar community through social media management services, reaching 1.2M+ organic impressions.
The Outcome
With this approach, Jameson HOSTS has grown into a true hub for the global bar community. Every piece of content feels like it’s made for the community, by the community, combining education, inspiration, and storytelling that builds emotional connection and credibility.
Our Role
monitoring trends, analysing audience insights, and digital campaign planning and development.
Digital and content strategy services
monitoring trends, analysing audience insights, and digital campaign planning and development.
