How We Grew Jameson Hosts into a digital hub for the global bar community
01
The Ask
As one of the world’s most recognised spirits brands, Jameson knows that true brand advocacy doesn’t come from size alone, but from genuine connection. To achieve this, they approached us to grow Jameson Hosts, their dedicated global bar community platform, with the goal of strengthening their online presence and building deeper relationships with bartenders worldwide.
This required more than posting content. Jameson needed a social media and content production partner that understood the nuances of the bar industry, could translate business goals into high-quality social media content, and had the creative expertise to deliver full-service social media management for a global community at scale.
02
The Approach
As Jameson Hosts’ long-standing partner, we’ve delivered 360° social media management, combining strategy, creativity, and execution at every stage.
As a social media agency in Dublin with global reach, our work spans:
Digital and content strategy services: monitoring trends, analysing audience insights, and digital campaign planning and development.
Full-scale social media management services: daily posting, scheduling, and community engagement.
Creative content creation: including high quality video production services, professional photography, graphic design, and copywriting.
At the core is a two-part content strategy designed to keep the platform consistent, relevant, and impactful.
Always-On Content
Resourceful, inspiring, and entertaining content that keeps the page active year-round. Designed specifically for social media, this includes high quality video production and tailored visual storytelling. With flexible content days, agile workflows, and fast creative turnaround, we remain in step with both industry trends and platform updates, ensuring purposeful and relevant content at all times.
Hero Content
Quarterly large-scale projects built from global audience insights and industry research. These involve bigger production teams and long-form brand video production designed to tackle real issues in the bar industry. Formats range from panel talks and fun educational video series to documentary-style video production featuring respected industry leaders.
Importantly, HOSTS is a truly global platform. We produce content not only in Ireland but across international markets, capturing authentic stories and building connections with bartenders and industry leaders around the world.
03
The Outcome
With this approach, Jameson HOSTS has grown into a true hub for the global bar community. Every piece of content feels like it’s made for the community, by the community, combining education, inspiration, and storytelling that builds emotional connection and credibility.
In last year only, organically, we achieved:
Over 5000 follower increase.
Over 1.2 million organic impressions
Consistently strong engagement from bartenders worldwide
But for Jameson HOSTS, it’s about more than numbers. The real win is advocacy: bartenders around the world now see Hosts not just as a brand platform, but as their community space, a place for tools, stories, and inspiration.
