How We Helped Heineken Train Bar Staff with Educational Video Series
01
The Ask
Heineken, one of the world’s most recognised drinks brands, approached us with a challenge to create an educational video series to train bartenders across Ireland on the fundamentals of bar and hospitality basics.
The brief called for 10 tutorial videos covering essential skills like pouring the perfect pint, providing excellent customer service, or taking proper care of glassware. More than just a video production agency, they needed a trusted partner with expertise in hospitality, one who could script the videos, scout the location, find credible speakers, and deliver everything within a tight turnaround.
02
The Approach
At Drink In Creative, we bring our hospitality backgrounds directly into our work. That expertise allowed us to script, plan, and execute the series in-house, ensuring every action and every advice captured reflected the highest professional standards.
Over the course of a single production day, we filmed all 10 tutorials, combining step-by-step demonstrations with educational insights. Our post-production team in Dublin then turned around polished, ready-to-publish edits within the five-day deadline.
Our services included:
Scriptwriting & content planning: writing educational scripts that were clear, concise, and rooted in hospitality best practices
Venue sourcing: securing a location that reflected an authentic bar environment
Talent selection: identifying and preparing the key speaker to bring authority and relatability to the series
Full-service video production services: multi-camera filming, sound, and lighting to capture high-quality training content
Social media video production: optimising edits for YouTube and other digital platforms to maximise accessibility and engagement
03
The Outcome
For Heineken, this project went beyond simply producing content. It delivered a scalable educational tool that strengthened bartender training, elevated service quality, and reinforced the brand’s commitment to excellence in hospitality.
At Drink In Creative, we specialise in video production services, content creation, and brand storytelling for the hospitality industry. By blending our hospitality expertise with creative execution, we help global brands like Heineken deliver impactful content that informs, inspires, and connects.
In just under a week, we delivered:
10 professional training videos tailored for YouTube distribution
Educational content designed to upskill bartenders on both technical and service fundamentals
A consistent visual style aligned with Heineken’s premium brand identity
