Capturing the Heritage and Personality of Franciscan Well with Authentic Social Media Content
01
The Ask
Franciscan Well, an award-winning brewery producing Ireland’s number 1 selling craft beer, approached us with a task to produce a series of high-quality, engaging social media content that showcased the modern personality of the Franciscan Well brand and the people behind it.
To connect with the wider audience, they needed content that felt authentic, modern, and fun, and at the same time highlighting their knowledge and expertise, reinforcing Franciscan Well’s reputation as a craft beer pioneer and leader in the Irish market.
02
The Approach
Our Dublin-based video production team developed a creative content strategy designed to bring Franciscan Well’s story to life in a social-native way.
We created multiple scalable content formats, each with bite-sized social media video content ensuring Franciscan Well had a steady stream of assets that was engaging to the audience and true to their brand.
Over two full filming days in Cork, our two-person production team filmed inside the brewery, managing sound, lighting, and safety challenges, to capture both authentic human moments and the technical craft of brewing.
Scope of work included:
Content strategy and creative concept development
Full-service video production, including planning, filming, editing, and visual effects
Social media video production, with short-form content optimisation for digital engagement
Interview development and direction, ensuring unscripted conversations felt natural and engaging
Professional photography services, creating a supporting library of brand photography for social and digital use
03
The Outcome
The result was a vibrant content suite that showcased the heritage, personality, and craft spirit of Franciscan Well. The final output included 15+ social media videos built for year-round use, supported by fresh photography that strengthened digital presence and contributed to brand recognition and storytelling.
By capturing both the personalities of the team and the depth of their expertise, the videos positioned the brewery as approachable and modern, while reinforcing its authority as the leading voice in Irish craft beer.
At Drink In Creative, we bring together video production services, brand storytelling, and social media content creation to create campaigns that resonate with people while reinforcing brand authority. For Franciscan Well, it meant content that not only engages today, but continues to build advocacy long into the future.
