Brand and
Product Photography
Drink In Creative is a creative production agency for video, photography, and social media, based in Dublin and New York. We produce brand and product photography for hospitality brands, consumer brands, and cultural businesses across Ireland, the US, and internationally,
We combine creative direction
with commercial thinking, aligning visuals with your goals and your audience’s expectations. The aim isn’t just to produce a beautiful photo, but one that works wherever it lives, from e-commerce pages to ad campaigns, presentations to press coverage. Each project includes the full process, from art direction and styling to shooting and retouching, so the final images feel consistent and ready to publish the moment they’re delivered.
You never get a second chance at a first impression. We make sure what they see reflects who you are.
Product Photography
Clean, high-impact product photography designed for e-commerce, packaging, listings, and press. We balance accuracy and appeal, creating product images that remove doubt and create preference.
- E-commerce packshots
- Detail and texture shots
- Packaging imagery
Lifestyle & On-Location Photography
Lifestyle photography places your product in the real world so customers can picture ownership before purchase. From bartops to offices and outdoor settings, we create environments that feel natural, never staged.
- Environment photography
- Usage scenarios
- Editorial-style imagery
- Social content sets
Brand Photography
Brand photography captures personality rather than just product. Spaces, people, process, and atmosphere come together to communicate what your business feels like.
- Website and about-page imagery
- Team photography
- Process documentation
- Evergreen brand library
Social Media Photography
Photography designed for fast-moving feeds. Attention-led framing, platform-aware cropping, and consistent visual language keep your brand recognisable and relevant.
- Monthly content libraries
- Platform-specific crops
- Carousel and story formats
- Thumbnails and cover images
Art Direction & Styling
Great photography starts before the camera. We handle composition planning, prop selection, colour balance, and set styling so each image feels intentional rather than accidental.
- Set composition planning
- Prop and surface direction
- Lighting setup guidance
- Consistent visual language across shoots
What You Actually Receive
Photography works best as a system rather than isolated images. We plan every shoot to create a consistent visual library that works across platforms and over time, aligned with your goals. The result is a cohesive presence that avoids the fragmented look which weakens brand credibility.
Contact Us
Our Process
How we work
Our process blends creativity, strategy, and technical expertise to create modern brand experiences that look great, communicate clearly, and deliver measurable business value.
1
Pre-Production
We start with questions, because understanding your brand, goals, and practical needs comes first so the visuals can communicate them clearly. Once the purpose is clear, we shape the format, explore directions and references, and build mood boards and shot lists that suit your audience and platforms. Pre-production sets what we shoot, how we shoot it, and how the content will be used afterwards.
Pre-production includes:
- Brief workshop and objectives
- Shot planning and usage mapping
- Location and styling preparation
- Schedule and approvals
2
2. Production
We work efficiently in studios, workplaces, venues, and live environments without disrupting normal operations. Preparation allows flexibility while keeping the day structured.
3
Post-Production
We refine consistency across the full set so images feel cohesive wherever they appear.
Post-production typically includes:
- Colour correction
- Retouching
- Format preparation
- Visual consistency across the library
4
4. Review & Delivery
You review early selections and shape the final set with us. Once approved, images are organised and formatted for immediate use across platforms.
You can expect:
- Structured selection process
- Platform-specific exports
- Organised delivery library
Typical turnaround: 1–3 weeks depending on scope.
Why Work With Us
We don’t believe in one-size-fits-all. We learn how your brand wants to be perceived, then capture real moments that reflect that – high-quality images that feel natural, expressive, and true to who you are, and we sweat the details, because every pixel matters.
Some projects require speed and volume. Others need patience and precision. We’re as comfortable shooting fast-paced environments as we are spending hours perfecting a single studio image. Our team works across hospitality, retail, events, and corporate environments, meaning we understand the commercial purpose behind the image as much as the aesthetic.
Every frame has a job to do, and we make sure it does it well.
Let’s Create Something Together
If you want product and brand photography that supports your brand, marketing, and sales rather than simply filling a gallery, let’s talk.
Social Media Management
Jameson Hosts – Blindfolded Cocktail Challenge
How We Created Engaging Social Content from Cocktail Challenges for Jameson HOSTS
Video Production
Tirlán’s New Visitor Experience at Their Kilkenny Headquarters
How We Showcased Tirlán’s New Visitor Experience at Their Kilkenny Headquarters
Podcast Production
Pour Decisions – Podcast Production
How We Created Ireland’s Number One Hospitality Entertainment Podcast Production.
Photography
Après All Day: Braeburn Winter Campaign
How We Created an Immersive Campaign World to Launch Braeburn Coffee’s Festive Range
Video Production
Award Winning Music Video for Ryan McMullan
How we created an Award Winning Music Video on the streets of Dublin for Irish Musician Ryan McMullan
Video Production
Be More Christmas: Braeburn TV Campaign
How We Celebrated Irish Christmas in a National TV Campaign for Braeburn Coffee
Photography
Jameson HOSTS Global Summit Coverage
How we captured Jameson HOSTS Global Summit in real-time creative photography.
Jameson Hosts The Unwritten Rules of Bartending
How we turned bartending basics into an engaging content series for Jameson HOSTS.
Jameson Hosts Global Summit 2025 Brand Building
How we turned Jameson HOSTS Global Summit into a Brand Building Movement
Jameson Hosts Power of Staff Development
How we turned Bar Industry Staffing Issue Into an Actionable Global Conversation for Jameson HOSTS
Video Storytelling
The Dead Rabbit
How we power the Dead Rabbit’s digital legacy with high-volume social media content production.
Strategy
Jameson Black Barrel
How we turn a Cocktail Competition into a global benchmark for Jameson Black Barrel.